Client vs. Developer Wars

This book is about a discovery that transformed author’s web development process and saved his company. This discovery allowed his company to clearly communicate the subtleties of a website to non-technical clients. The clients “got it” and were able to move confidently through the entire development process. As a result of this simple discovery, many of the advertising agencies and design firms that the company works with have become much more comfortable, confident, and profitable in offering web development services to their clients.